Nick Jr. Rebrand 2024
The visual identity blends traditional animation with modern 3D design, complemented by live-action IDs that showcase kids being their imaginative, messy selves. Collaborating with LA-based agency Roger, Nickelodeon ensured the rebrand remains cohesive across all platforms, staying true to the brand’s playful spirit.
For Nick Jr., the goal was to create a fun, bright, and playful space that feels like a hands-on playroom. We explored fun materials and textures that would make preschoolers smile and feel exhilarated. This new play space is designed to be the ultimate destination that excites preschoolers, with a look that is bold, energetic, and inviting in surprising and imaginative ways. We also introduced slime into the Nick Jr. world—keeping it fun and silly, but without being too messy for the younger audience.
As a senior motion designer, my role was to create style frames that played a key part in defining the visual identity of the Nick Jr. rebrand. I also worked on developing the graphic package and visual system with Roger and led the in-house design team. This included designing layouts and color schemes for the graphic cards, as well as creating additional icons and graphic elements.
Below are various design cards and iterations that helped shape the look and feel of the reimagined Nick Jr. universe. These designs were adapted across multiple campaigns, including Nick Jr. Holiday, Baby Shark’s Big Movie, and the Paramount+ Promo Spot.
Graphic Package
3D Icons: Generic, IP-Specific, and Seasonal
Credits
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron Design Director: JungIn Yun. Senior Designer: Thanh Nguyen Motion Designer: Seulgi Kim, Minha Kim Junior Designer: Marissa Klick
Animation Director: Rob Kohr VP Animation & Motion Graphics: Kurt Hartman. Sr. Producer: Michelle Glenn, Jennifer Treuting
Design/Animation/Production: Roger
Holiday Graphic Refresh
To celebrate the season, the Nick Jr. team gave the rebrand a festive makeover. Inspired by the warmth of winter, we incorporated cozy sweater patterns, stitching details, and fluffy snowflakes into the graphics. Holiday ornaments and twinkling lights enhanced the atmosphere, creating a vibrant and inviting holiday world that feels both fresh and cheerful. The theme "Sweater Weather" guided the visual style, blending knitted textures with playful holiday icons to evoke a warm, resonant vibe.
My role encompassed the entire process, from initial design to final animation, including concept pitching, graphic package design, and leading and directing the design team.
Graphic Package
Holiday Icons
Credits
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron
Senior Art Director: Jungin Yun
Art. Director: Kay Kyungjoo Lee
Animation Director: Rob Kohr
Associate Animation Director: Jason Willmann
Motion Designer: Seulgi Kim, Minha Kim
Animator: Annie Chien, Jennah Park
Pramount+ All Kids Spot
To promote Nickelodeon's preschool shows on Paramount+, the Nick Jr. team developed a custom promotional package that embodies the essence of Nickelodeon’s brand on the platform. My role involved designing and animating the graphic package using existing 3D assets from the Nick Jr. rebrand.
Graphic Package
Credits
Senior Motion Designer: Jimin Lee
Senior Art Director: Jungin Yun
Animation Director: Rob Kohr
Motion Designer: Seulgi Kim, Minha Kim
Animator: Katie Wynkoop