The globally beloved Baby Shark makes his debut in a major ocean-themed event with Baby Shark’s Big Movie, a star-studded musical adventure featuring fin-tapping new music and a fantastic celebrity cast, including K-pop group Enhypen, Cardi B, Offset, Ashley Tisdale, Lance Bass, and many more fabulous superstars!
As Senior Motion Designer, I led the project by developing the visual concept and overall look and feel for the campaign. I also designed and animated the movie logo, promotional graphic packages, music videos, and modeled 3D icons.
Baby Shark's Big Movie
Official Trailer
Credit
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron Design Director: Kyungjoo Lee
Motion Designer: Seulgi Kim Designers: Marissa Klick
Animation Director: Rob Kohr Animators: Brittany Laureano, Annie Chien, Yvonne Kwok, Jennah Park, Katie Wynkoop
Baby Shark x ENHYPEN
ENHYPEN and Nick Jr. teamed up to create the music video for "Keep Swimmin’ Through." I designed and animated the music video, including the lyrics and background elements.
Keep Swimmin Through MV
Credit
Senior Motion Designer: Jimin Lee
SVP Brand design: Michael Waldron Senior Art Director: Jungin Yun
Art. Director: Kay Kyungjoo Lee Designer: Marissa Klick
Animation Director: Rob Kohr
Stariana MV
Ashley Tisdale and Nick Jr. teamed up to create the music video for "Stariana." I designed and animated the music video, including the lyrics and background elements.
Credit
Senior Motion Designer: Jimin Lee
Senior Art Director: Kay Kyungjoo Lee Animation Director: Rob Kohr
Motion Designer: Seulgi Kim
1515 Broadway Billboard
My role was to animate a 1515 billboard to promote the Baby Shark movie.
Credit
Senior Motion Designer: Jimin Lee
Senior Art Director: Kay Kyungjoo Lee Animation Director: Rob Kohr