Nick Jr.'s rebrand features real kids interacting with animated characters, blending the real world with the 3D graphic world where the characters live. This redesign reflects the network's mission to "make the world a more playful place." With bold, vibrant colors and playful portals that connect reality with make-believe, the new look stimulates kids' imaginations. It allows real kids to enter Nick Jr.'s colorful graphic world and interact with their favorite animated characters, turning their dreams into reality.
My role spanned from the initial concept to the completion of design and animation. I was responsible for concept sketching and developing the overall visual identity and brand system. Additionally, I designed and animated promotional graphic packages, including IDs, bumpers, icons, and other graphic elements.
Nick Jr. Rebrand 2019
Brand System
3D Nick Jr. Logo
I was responsible for concept sketching and developing the overall visual identity and brand system. This included designing layouts, icons, typography, and the color palette for the Nick Jr. logo IDs and the environments within the Cyc worlds
Color Palette
Main colors & Property Color Combo
Typography System Guidelines
Generic Icons
On-Air Brand System
I worked on storyboarding and style frames, collaborating with 3D designers to visualize and animate the bumper graphic.
Customized Bumper
Generic Toolkits
Designed the toolkit system and created animated 2D graphics.
Properties Logo IDs
I designed the logo IDs, environments, icons, and other graphic elements within the brand system.
Credits
Motion Designer: Jimin Lee
SVP Brand design: Joelle Lau Design/Art Director: Kristen Williams, Emilie Liu
Motion Designer: Barbara Astrini, Young Woo Designer: Thanh Nguyen, Ben Yonda, Courtney Hufhand
VP Animation & VFX: Christopher Papa
Animation Director: Scott Kennel Animator: Jason Willmann, Katie Wynkoop, Edgar
Sr. Producer: Michelle Glenn, Jennifer Treuting
Nick Jr.'s Halloween campaign, inspired by the rebrand, invites kids to explore a new 3D graphic space, completely tricked out with spooky colors, lights, spider webs, googly eyes, and jack o' lanterns!
I visualized the concept and designed the graphic packages and IDs. The design features playful angles, perspectives, and lighting, all brought to life by kids and characters, positioning Nick Jr. as the ultimate Halloween play space. Dressed in dazzling disguises, kids encounter spooks and surprises as they interact with the Nick Jr. logo and brand space, alongside their favorite Nick Jr. characters.
Nick Jr. Halloween Refresh
Nick Jr. Halloween Logo ID
I designed each scene, environment, icons, and graphic elements of the IDs based on the storyboard.
I designed the graphic elements, including the Nick button, Nick Jr. logo, icons, and channel bugs.
Graphic Package
Concept Sketches
Credits
Motion Designer: Jimin Lee
SVP Brand design: Joelle Lau Design/Art Director: Kristen Williams, Emilie Liu
Motion Designer: Barbara Astrini, Young Woo Designer: Thanh Nguyen, Ben Yonda, Courtney Hufhand
VP Animation & VFX: Christopher Papa
Animation Director: Scott Kennel Animator: Jason Willmann, Katie Wynkoop, Edgar
Sr. Producer: Michelle Glenn, Jennifer Treuting