Nick Jr. featured Ryan from Ryan’s Mystery Playdate in its seasonal winter campaign. The Nick Jr. team and I created whimsical winter worlds where Ryan and our beloved Nick Jr. characters engaged in various festive activities. The promo campaign embraced a winter wonderland theme, with vibrant, playful designs that captured the excitement of the holiday season.

As Lead Motion Designer, I played a key role in the Nick Jr. Winter Promo Campaign from concept to final output, overseeing all aspects of the design process. My responsibilities included set design, concept pitching, creating mood boards, design development, collaborating with the production team, directing 3D designers, and leading 2D animation.

Ryan’s Winter Fun-derland

Initially, I designed a set where Ryan could solve problems and engage in winter-themed games. I developed the key elements, layout, and overall look and feel of the set, including lighting, materials, and colors, collaborating closely with the director and production team to bring the snowy Winter Wonderland to life.

Set Design

Graphic Package

I developed the 2D graphic package, inspired by the set design and the environments of Winter Wonderland, and animated it in collaboration with other animators.

I designed the 3D graphics, including logos and background elements, based on the storyboards. I also directed the 3D animators to ensure the graphics and VFX were seamlessly integrated into the environments.

IDs

Credits

Lead Motion Designer: Jimin Lee

VP Design: Jolle Lau
Design Director: JungIn Yun. Senior Designer: Thanh Nguyen

Animation Director: Scott Kennell Animator: Jason Willmann, Katie Wynkoop,
Ross Norton, Andy Tai, Peter Kiger, Edgar Vega,
Luis Mendez

Ryan’s Winter Village was transformed into a video game sprite for three interstitials. Animation artist Thommy Snow designed and animated three distinct video game concepts, each inspired by my Winter Fun-derland design and elements.